Client: ASICS Ltd.
Designer: Original symbol by Herb Lubalin and Alan Peckolick
Logotype was updated in 2003, replacing the version created by Herb Lubalin and Alan Peckolick.
- “Redesign of the ‘ASICS Tiger’ brand logo.” corp.asics.com
- “ASICS: Channeling the joy and positivity that sports bring to life.” brucemaudesign.com
- “Asics Tiger, Revitalizing an Icon.” kontrapunkt.com
- “The Asics rebrand by Bruce Mau Design aims to convey ‘joy and positivity” itsnicethat.com
- “ASICS Tiger Teams With Peckolick and BMD For New Identity.” gdusa.com
- “Asics Logo.” logos-world.net